"We were commissioned by 42 Below Vodka to create branding and
packaging for their new bottled water, 420 Spring Water, aimed at the
bar and club market. Our intention was to achieve a design that echoed
the simplicity of water but simultaneously carried a uniqueness that
distinguished it from other bottled waters on the market. Using the
by-line “volcanic spring water”, we drew inspiration from the iconic
lava lamp for the bottle shape and chose a green tint to mimic the look
of glass, providing a differentiator from the blue colour commonly used
for bottled water."